Klara Smetisko·Operations, CX & Product

Turning complex business challenges into solutions that matter

Human-centered solutions combining data, customer insights and operational thinking.

3D decorative shapes: a green glossy asterisk, a purple blurred blob, and an orange ribbed cone

Featured Projects

Six projects across operations, customer experience and data.

My Professional Journey

From strategic communication and social media marketing to customer experience, process improvement, and data, my path has been driven by a passion for human-centered solutions.

Klara Smetisko

Klara Smetisko

I believe the best solutions to business challenges are those that drive progress while putting people and the environment in the centre of attention.

'21/'23

Public Relations and Social Media Marketing Assistant - Madison Consulting

Wrote press releases and PR articles, co-created communication and CSR strategies, and managed social media across FMCG, tourism, wholesale retail, aquaculture and furniture clients. Researched influencers and evaluated client public speaking.

Event PlanningAnalytical Skillspress release writingPR article writingcommunication strategystorytellingcopywritingpublic speakingstakeholder analysisCSR strategysocial mediaMeta Ads
'23/'24

Master in Customer Experience & Innovation - IE Business School

Diving deeper into customer and user experience problem-solving through CX and UX research methodologies, design thinking, service design, and innovation-driven solution prototyping projects.

Design ThinkingService DesignSystems ThinkingBusiness DesignAdaptive LeadershipChange ManagementProject ManagementUser Experience (UX)Customer Journey MappingPersona DevelopmentQualitative & Quantitative ResearchPrototypingFigmaMiro Collaboration PlatformAdobe PhotoshopMidjourneyPerplexitypitchinginnovationUX ResearchCX Metrics
'24/'25

Area Manager (Operations) Intern - Amazon

Process improvement of reverse logistics fulfilment centre through owning of two projects in a Problem Solve dep. of Amazon BTS2, resulting in saving of 3700 working hours annually.

DMAICSQLdata analysisExcelprocess improvementproject management
'26

Intensive Programme in Data Science & AI - IE Business School

Intensive programme covering Python, statistics for ML, SQL, data visualisation, machine learning, deep learning, and generative & agentic AI. Applied in a capstone with PULPO WMS: a Predictive Warehouse Optimisation Engine of four models for demand forecasting, product proximity, zone allocation, and replenishment, achieving a 92% throughput improvement.

Pythonmachine learningdeep learninggenerative AIagentic AISQLdata sciencePandasScikit-Learndata visualisationstatisticsproject managementJira

Key Clients

Croatian Brewers Association logodm logoMetro Cash & Carry logoADRIS logoCoca-Cola HBC logoIKEA logoCroatian Brewers Association logodm logoMetro Cash & Carry logoADRIS logoCoca-Cola HBC logoIKEA logo
Klara Smetisko

Thank you for exploring my work!

The best business solutions are shaped in a team!

Let's shape the next one - together.